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About Merchant Metrix
Lee Roberts, Chief Executive Officer
In 1984, while most people were thinking about an eponymously named book and seven years even before the first website was built, Lee Roberts was programming and coding a search engine for the United States Navy.
As the founder of the search engine friendly shopping cart (Apple Pie Shopping Cart) back in 2000, he has had over 300 articles published in print and online, both highlighted and contributed in books (“A Cup of Cappuccino for the Entrepreneur’s Spirit” and “Navigating the I.T. Minefield”) and was a four-time judge for an international web site award program.
In 2000, Roberts began working with the W3C (World Wide Web Consortium) to assist in developing version 2 of the Web Content Accessibility Guidelines and HTML 5.0.
Most notably, he was recognized as an industry expert by the State of Oklahoma and through gubernatorial and Congressional appointments was assigned to the Oklahoma Electronic and Information Technology Accessibility Task Force, as well as the Oklahoma Electronic Commerce Task Force, helping to develop laws governing Oklahoma’s Websites.
In his free time, Mr. Roberts enjoys spending time with his wife, five dogs, two cats, two fish, and three grandchildren and when he can get a chance, his Kawasaki Vulcan 900.
Chris Hayt, Chief Marketing Officer
Chris Hayt is the Chief Marketing Officer for Merchant Metrix, and has been a valuable member of the Merchant Metrix team since September of 2009. As CMO, She is responsible for all sales and marketing functions within the Company.
Chris is the Principle and Senior Consultant for Bach Group Marketing an Internet marketing strategy and media consultant firm in Oklahoma City. Her clients include Future Now, Inc., Adchemy, Genuity and USInternetworking.
She has provided leadership as Vice President of Sales for such start-up organizations as SureHits and Webcast.com, both of which became public companies.
Chris has one daughter who "makes her world smile" and too many animals to name, but thankfully enough love to go around. She loves to spend her spare time entertaining family and friends at her home.
She earned her Master of Business Administration from Oklahoma City University.
Sheridan Broderick, Chief Creative Officer
Sheridan Broderick has been working in some sort of graphic design element for over ten years, with her background primarily in Fashion Design. She has been designing and developing websites for over five years, and doing graphic design for over seven years.
Sheridan has two boxers dogs and two tabby cats at home that keep her busy while her husband is overseas serving in the United States Military.
Ex-military herself, Sheridan has the perfect combination of artistic design appeal and business professionalism that she melds into all of her work. Whether the project is fun and whimsical or more staight-lined and professional, she has a wonderful way of always presenting work that reflects the business' identity and mission.
