Keyword Locations and Keyword Density

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You have a beautiful web site and you want the world to find it. You offer great products with fantastic customer service. Shoppers want to find your site. For them to find your site you must develop your web pages in such a way that they perform well in the search engines. Your web pages perform much better when you maximize the benefit of your keyword locations and keyword density.

Search engines can't see those pretty graphics or read words in graphics. Like the librarian, search engines require things to be in their proper place. Even when books have been placed in the wrong location the librarian can still find it, but the performance decreases. Even when keywords have not been placed in the proper locations search engines can still find them, but the web page's performance decreases.

Keyword Locations

Search engine spiders look for your keywords in the page title, Meta data, heading tags, first and last paragraphs and other important locations. If your keywords are not in these specific locations your web pages will not perform as well as they could. You place your keywords in these locations in descending order of importance.

Except for four of these elements, these elements all have one thing in common. They all provide information to the visual visitor while not being in a graphic. If the visual visitor and the blind user can both 'see' the information, then those elements are rated higher than other elements.

There are many other elements and how they are used depends upon the structure of the content. However, the above list contains the most important elements and gives you an idea of where search engine spiders prefer to look. Help your pages to succeed by putting your keywords where they belong.

Keyword Density

Keyword density can be compared to marble bags. You can only hold so many marbles before they begin to tear at the seams. Search engines look at locations within web pages and expect to find keywords.

Keyword density refers to how many times your keywords are used within the specific elements used on your web page. High keyword density is often as bad as low keyword density.

You should use your keywords at least once in all locations. However, your first paragraph should include two uses of your keyword. This does depend directly on how large your first paragraph is.

If your first paragraph is only one sentence, using your keywords more than once would create an over high keyword density. In this scenario you would want to ensure you use your keywords only once.

Your last paragraph should contain your keywords one time. Using them more than once in this paragraph would be considered spam. Some search engines don't even look in the last paragraph.

Keyword Location and Density

Keyword location and density is extremely important to how you will optimize your web pages. Over usage and not using your keywords enough can cause your site to perform poorly in the search engines. Always ensure you use your keywords to your advantage.

Contact us today at 405-329-8500 or use our contact form to schedule a demo and learn if Merchant Metrix is right for your business.

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