Developing Your Cyber-Marketing Plan

Before You Begin:

Determine what marketing information prospects need: Brainstorm all information you have available for your customers/clients. Consider the value a customer may find in the information you plan to provide and determine the information's worthiness. Not all information is really worthy of passing on to the customer/client. The "rule of thumb" here is to provide the top three to five most important pieces of information. Providing more than that would either overwhelm the customer or drive the customer away.
Prepare your information in Internet-ready format: Build an inventory of electronic and physical art ready for publishing on the Internet. By doing this you will be able to keep costs down and integrate your corporate image into your web promotional material.
Organize the information into logical units: The biggest difference between the Internet and traditional marketing methods is space considerations. Consider the information that can be placed into a 30-second radio advertisement, then consider the 30-second television advertisement, and finally consider the amount of information that can be placed on the Internet. You will find that the hardest place to advertise is on the radio because you have people that, for the most part, are in a position where they are unable to record vital information or remember your product. Television commercials have more to work with - visual art being the strongest position that media has. Finally, with the Internet you are able to get the message across in print, audio, and art. Therefore, you should strongly consider the best way to group your information into logical units so that you do not detract from other areas of importance.
Plan your target market: After determining what you want your cyber-marketing to achieve, you will need to determine which areas of the Internet will enable you to reach your objectives. There is one thing of vital importance that requires mentioning: You may know you want to sale to a particular age group or some other demographic, but you do not know what makes up that demographic. A case in point, while blind people can not drive, that does not mean they do not own cars. However unlikely this may seem the point is your target market will always consist of individuals whose abilities or disabilities of which you may not be aware or even consider. Therefore an accessible web site is your best choice in a web site.

Contact us today at 405-329-8500 or use our contact form to schedule a demo and learn if Merchant Metrix is right for your business.

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