Online Marketing Techniques

When You Are Ready to Plan:

Netiquette

While creating your marketing tactics you will want to remember the Rules of Netiquette. The Core Rules of Netiquette are available at The Core Rules of Netiquette. There are millions of marketing ideas that could possibly work in cyberspace, as long as you don't violate the rules of Netiquette.

Prepare your information in Internet-ready format

Build an inventory of electronic and physical art ready for publishing on the Internet. By doing this you will be able to keep costs down and integrate your corporate image into your web promotional material.

The Aspects of Traditional Marketing

Any marketer, when attempting to establish a marketing plan, is always faced with how to classify and sort ideas. There are six aspects of traditional marketing that can be impacted by cyberspace. Your job, or your marketing team's job, is to focus upon these areas. You must, however, determine the appropriateness of these areas as they apply to your business.

Build Brand Awareness and Loyalty: Build a community of customers who are loyal to you and your product.
Educate Your Market: Give customers and prospects an in-depth understanding of your product or service, your company, or your industry. People tend to purchase products they understand and in which they find a value (not monetary).
Demonstrate and Distribute: Distribution works hand-in-hand with demonstration. Door-to-door salesmen demonstrate their wares in hopes of gaining avenues of distribution or customers. Demonstrating the value of your product online properly will motivate people into impulse purchasing.
Public Relations: There are many journalists that hang out in the newsgroups, get e-zines, and surf the Internet in search of up and coming businesses. Search out these journalists and work with them to get coverage for your business. Send out press releases!
Feedback: Probably the most important thing you will ever receive as a business owner working in cyberspace is feedback. The feedback you receive can come from a customer, the market in general, others in your industry, and even your competitors. The amount of information you receive can be overwhelming at times. However, you want to use this information to formulate responses with adjustments in your marketing tactics or ensuring you continue with a marketing strategy that is working for your business.
Promote Your Web Site: By developing an ongoing promotional program, you are able to keep your web pages in front of potential customers, and therefore helping generate inquiries and orders. If you don't promote your site then you will, more than likely, fade away like so many other Internet businesses.

Contact us today at 405-329-8500 or use our contact form to schedule a demo and learn if Merchant Metrix is right for your business.

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