Search Engine Posturing™ versus Search Engine Optimization

Maximize your conversions for your search engine marketing campaigns through proper search engine posturing.

Merchant Metrix’s search engine posturing techniques seeks out the right combination of phrases and words to achieve better conversions. Traditional search engine optimization seeks to achieve top search engine placements, but ignores the more important part of the marketing equation ... conversions.

Merchant Metrix understands your goal ... maximize your conversions which increases your revenues. Whether we’re acting as your Pay-Per-Click manager or search engine optimization consultant, we measure your conversion ratios to maximize your conversions.

SEO Case Study:

RaganTech.com came to us for search engine optimization. RaganTech was not found in the top 100 results on Google, Yahoo or MSN. After reviewing their website, we accepted the challenge. Within the first week we achieved five top ten positions on Google resulting in enough sales to cover the cost of the search engine optimization campaign. According to Bill Belko, four years later 80% of the business is generated from the website.

PPC Case Study:

Starboxes.com came to us spending 30% of their sales on Google Adwords, alone. Our task was to decrease the money paid to Google and increase the sales. The second week we were on the job we reduced Pay-Per-Click costs by 19.2% and increased sales by 18.98%. The third week we reduced the advertising cost by 14.22% with another increase in sales of 28.66%.

So if your website isn’t achieving its conversion potential, contact us today – WE CAN HELP.