SEO Mentoring Program

What is SEO Mentoring?

The SEO Mentoring Program is an education program that allows you to learn how to optimize your Web site and pages to increase your search engine visibility. Search engine visibility is the ability to be found in the search engines for phrases that apply to your products and/or services. A high search engine visibility factor typically leads to increased traffic and hopefully increased sales or lead conversions.

How Will SEO Mentoring Program Benefit Me?

The SEO Mentoring Program will provide you a ground up approach to developing or improving your Web site and its performance in achieving top search placements and sales or conversion rates.

What will you learn from the SEO Mentoring Program?

Site Blueprinting – You will learn how to develop an infrastructure for your Web site which will allow you to develop a Web site friendly to your visitors and the search engines. Remember, your visitors and the search engines must be empowered easily navigate your site, success depends upon how easy people and search engines are able to use your Web site.

Internal Link Structures – Creating an easy to navigate Web site is important to creating a comfortable, visitor-friendly environment for your customers. You will learn three types of internal link structures and how to successfully use each to create a pleasing environment within your Web site.

Sales Flow Planning – Sales flow planning builds the channels through which you will lead potential customers to your Web site and on through converting to a purchase or an information request. You will learn why it is important to plan how people will purchase or become a sales lead using your Web site. You will learn how to plan a successful sale funnel for your Web site.

The Query Space – How people search for your products and/or services is important to understand. Therefore, you will learn what influences your potential customers and how these influences affect your customers’ Query Space.

Keyword Usage – Searchers use keywords and phrases in their Query Spaces to find your Web site. You will learn the tools to local appropriate keywords, how you should use the keywords and what to do if the keywords do not generate the return on investment you desire.

On-page Optimization Factors – Basic search engine optimization begins with elements you’ll find in the individual Web page. These elements, while not limited to, include Meta keywords, Meta descriptions, page titles, section heading tags and sales copy. You will learn how the basics of creating a search engine optimized Web page.

Internal Site Optimization Factors – How you use certain elements within your Web site can provide a positive impact upon how the search engines view a Web page within your Web site. You will learn how to use these elements to your benefit and enhance your Web pages’ ability to achieve a high search engine placement.

External Site Optimization Factors – How you use certain elements on other Web sites can provide a positive impact upon how the search engines view a Web page within your Web site. You will learn how to use these elements to your benefit and enhance your Web pages’ ability to achieve a high search engine placement.

Search Engine Position Reports – Knowing where your Web site appears in the search results helps you maintain a benchmark of your achievements. You will learn about tools and how to use these to keep records of your achievements.

Search Engine Posturing™ versus Search Engine Optimization – Search engine optimization stops when you have attained a high search placement for your desired keywords or phrases. Unfortunately, this does not always lead to high sales or lead conversions. You will learn how to identify keywords and phrases which will lead to a higher level of sales and/or lead conversions and what you should do to achieve the higher level.

Web Analytics – Web analytics packages can provide you with a vast amount of information about how people get to your site and what they do once they are there. You will learn how to understand the information available to help you improve weak areas in your Web site.

Web 2.0 (Social Marketing) – Social marketing is like business and social networking. Using the tools properly can help you achieve a high level of credibility and recognition as an expert in your field. You will learn about the various tools available to the social marketer, how to find others, and how to use various tools.

How is this SEO Mentoring Program conducted?

The SEO Mentoring Program is designed as a one-on-one training session via telephone call and the use of GoToMeeting. Sessions will be scheduled in advance. You will have homework assignments and the assignments must be emailed to us at least 24 hours prior to the next session. If either party, you or MM, are unable to make a scheduled session notification must be provided at least 24 hours in advance.

The calls will be recorded and provided to you via download from our Web site. If you elect to receive a CD-ROM, then you will be billed for the creation and shipment of the CD-ROM to an address of your choice. Copyrights of the recorded phone calls will remain that of Merchant Metrix, Inc and you agree to not make duplicates or share these with any other person.

You will receive 20 hours of Mentoring sessions to be used within 90-days of the start of the SEO Mentoring Program.

Client Testimonials

Jeff Foster of Web Biz Ideas, LLC says, “Your ongoing support, training, and consulting is tremendous. Your advice on our internal link structure last week brought our keyword rankings in Google from positions #40 - #100 to #1 for almost 250 keyword phrases…in about a week!”