Jim Hedger, SEO & search marketing consultant
Advantages of a Search Engine Friendly Shopping Cart
Search engine friendly shopping carts are developed in such a way as to promote the items and categories above the remainder of the site.
Typically when an e-commerce system is developed it promotes the site above the categories and items. To this means, the items and categories rely upon how well the site performs in the search engine result pages. The site may not perform as well as items or categories can perform.
When a person performs a search for an item they are looking for an item. If they have to perform a search on a site they are then doubling their efforts and may leave the site faster due to frustration and the inability to locate the item they want in a timely fashion.
Some business owners think this is a model idea because the shopper may find something else they want or need. This is a truth, but it is also a burden on the shopper.
If that same shopper landed on the exact page that had the item they were looking for with the ability to add it directly to their cart for purchase, the likelihood of their purchase has increased. Not necessarily out of a pricing issue, but out of a time savings issue.
This allows the shopper to add the item and then go back and find additional items they may want or need. There are other tools available to help a shopper find other interesting or corresponding items. The site features can be as complex as desired to meet the marketing needs of the business.
Learn more about Merchant Metrix's search engine friendly shopping cart.
Contact us today at 405-329-8500 or use our contact form to schedule a demo and learn if Merchant Metrix is right for your business.